--- title: How Arterra Interactive Used V-Ray to Visualize Australia's First New City in a Century description: See how Arterra Interactive used V-Ray to visualize Bradfield City Center, Australia’s first major new city in a century. Read the full case study. image: https://blog.chaos.com/hubfs/BCC_RETAIL.jpg --- [Chaos Logo](https://blog.chaos.com/) - Products - [Enscape](https://www.chaos.com/enscape) - [V-Ray](https://www.chaos.com/vray) - [Corona](https://www.chaos.com/corona) - [Veras](https://chaos.com/veras) - [Cloud](https://chaos.com/credits) - [V-Ray Blender](https://www.chaos.com/vray/blender) - [Arena](https://www.chaos.com/arena) - Industry solutions - [Education](https://www.chaos.com/education/educational-hub) - [Student](https://www.chaos.com/students) - [Educator](https://www.chaos.com/educators) - [Institutions](https://www.chaos.com/educational-institutions) - [Architectural design](https://www.chaos.com/architecture) - [Architectural visualization](https://www.chaos.com/architectural-visualization) - [Interior design](https://www.chaos.com/interior-design) - [Landscape rendering](https://www.chaos.com/landscape-architecture) - [Urban planning](https://www.chaos.com/urban-planning) - [Film and television VFX](https://www.chaos.com/film-vfx) - 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[Automotive](https://www.chaos.com/automotive) - [Games](https://www.chaos.com/games) - [Product design](https://www.chaos.com/product-design) - [Software development](https://www.chaos.com/developers) - Learning & Community - [Learning](https://chaos.com/learning) - [Chaos Academy](https://academy.chaos.com/) - [Blog](https://blog.chaos.com/) - [Case studies](https://blog.chaos.com/tag/case-studies) - [CGconnect](https://chaos.com/cgconnect) - [Gallery](https://chaos.com/gallery) - [Forum](https://forums.chaos.com/) - Support - [Contact Support](https://chaos.com/contact-us) - [Help Center](https://support.chaos.com/hc/en-us) - [FAQ](https://support.chaos.com/hc/en-us/categories/360003671518-FAQ) - [Documentation](https://documentation.chaos.com/) - [Pricing](https://www.chaos.com/pricing) [Try](https://www.chaos.com/free-trial) [Buy](https://www.chaos.com/pricing) [\< All Blog Posts](https://blog.chaos.com) Dinnie Muslihat Published: November 10, 2026  •  5 min read # How Arterra Interactive Used V-Ray to Visualize Australia's First New City in a Century **Summary:** - Arterra Interactive is a strategic visualization partner with 25+ years of experience in masterplans, infrastructure, and precinct projects across Australia, New Zealand, and the Asia-Pacific region. - The studio visualized Bradfield City Center, a 282-acre (114-hectare) master plan in Western Sydney and Australia's first major new city in more than a century. - To keep a city-scale scene consistent and up to date as the master plan evolved, Arterra relied on [V-Ray](https://blog.chaos.com/v-ray-7-update-5?hsLang=en), using its interactive, GPU-based rendering to quickly preview and refine changes. - The resulting stills, animations, VR, and interactive tours supported the project's approval process and gave communities, stakeholders, and investors a shared picture of the future city.   The most complex urban projects require more than beautiful renders; they require clarity. [Arterra Interactive](https://www.arterrainteractive.com.au/) helps clients cut through complexity to create experiences that resonate across community, government, and industry audiences, turning ambition into shared understanding. For more than 25 years, it has helped clients communicate complex, city-shaping projects. Working across Australia, New Zealand, and the wider Asia-Pacific region, the studio supports major urban developments, masterplans, infrastructure, and precinct projects, positioning its work at the intersection of strategic communication and high-end visualization. This article looks at how Arterra Interactive usedV-Ray to visualize Bradfield City Center, a rising city in Western Sydney. ## **The challenge: making a 282-acre master plan understandable** [Bradfield City Center](https://bradfield.city) is one of Australia's largest urban development projects and the first major new city to be built in the country in more than a century. Located in Western Sydney, the precinct is closely tied to the new Western Sydney International Airport, and its master plan covers 282-acres (114 hectares) of buildings, streets, public spaces, landscaping, and transport infrastructure. Plans and technical documents drive design and approval, but they rarely help residents, business owners, or investors picture daily life in a city that doesn't exist yet. The Arterra Interactive team's brief was to close that gap. The challenge was to turn its complex, 282-acre (114-hectare) master plan into a visual experience that people could easily understand. The visuals needed to show how the city would take shape over time, how buildings and public spaces would connect, and what everyday life in the precinct could feel like. Scale was only part of the challenge. The master plan kept evolving throughout production, so the visualizations had to stay credible and aligned with the information available at each stage. The studio focused on presenting an engaging future without adding unsupported detail to areas still under development. That combination of a very large, highly detailed scene and a design still in motion put heavy demands on the rendering pipeline. Arterra Interactive needed a renderer that could handle city-scale complexity, keep a consistent visual standard across every view, and absorb design changes without rebuilding the project from scratch. The studio turned to [V-Ray](https://www.chaos.com/vray).   ## **The solution: a V-Ray workflow built for an evolving city** V-Ray has been part of Arterra Interactive’s [architectural visualization](https://blog.chaos.com/what-is-archviz-everything-you-should-know?hsLang=en) workflow for many years. "It gives our team the quality, reliability, and flexibility needed to deliver large, complex projects as they continue to evolve," says Tony MacDonald, Managing Director at Arterra Interactive. ### **Handling city-scale scenes** Visualizing an entire city meant managing far more scale and detail than a single-building project. Buildings, streets, public spaces, landscaping, transport, people, and surrounding infrastructure all needed to feel like part of one connected place. V-Ray let the team handle the large, highly detailed [3D environment](https://blog.chaos.com/3d-architectural-visualization-walkthrough?hsLang=en) efficiently and maintain a consistent visual standard across every shot, from broad aerial views of the master plan to human-scale street perspectives. The same scenes also had to reflect the surrounding landscape accurately and show the city's connection to Western Sydney International Airport. ### **Updating visuals as the master plan changed** Because the master plan evolved throughout production, update speed mattered as much as image quality. V-Ray helped the Arterra Interactive team manage complex scenes and revise visualizations as designs changed, without rebuilding the project from scratch. That flexibility was central to delivering the 3D visualizations and animation that explained the future city, and to representing different stages of development while keeping the city visually consistent. ### **Faster iteration with interactive rendering** V-Ray's interactive and [GPU rendering capabilities](https://blog.chaos.com/amd-gpu-rendering-vray?hsLang=en) gave the team a quicker way to preview changes and make informed adjustments during production. For a development of this size, faster feedback kept the project moving while maintaining the level of detail the scenes required. ### **Matching the format to each stage** As the project progressed, the scope grew beyond single-building imagery. Each stage brought new information, audiences, and engagement needs, so the studio’s role evolved alongside the Bradfield team. They matched the format to the requirement: still images presented key views, animations explained how the wider precinct would connect and develop, and virtual reality and interactive tours gave audiences an [immersive way to explore the project](https://blog.chaos.com/chaos-cloud-virtual-tours-at-your-fingertips-with-v-ray-7?hsLang=en). "Rather than applying the same approach throughout, we adapted our work to support what the Bradfield team needed at each stage of the project and their engagement process," Tony explains. ## **The results: a shared vision for Western Sydney** The first [visualizations](https://blog.chaos.com/top-10-reasons-to-choose-v-ray-for-architectural-visualization?hsLang=en) gave stakeholders a common visual reference for discussing the project. They helped move conversations from abstract plans to specific questions about experience, scale, staging, and how different parts of the city center relate. The work then reached well beyond the presentation room. The visuals appeared across media and social channels, stakeholder presentations, community engagement initiatives, and interactive platforms. They supported the project's approval process and strengthened engagement with both stakeholders and the wider community. The opening of Bradfield City Center's First Building marked a milestone for the partnership. For the event, the Arterra Interactive and the Bradfield City teams created a virtual tour of the wider master plan that attendees could explore on-site and that remained available online afterward for broader audiences. The tour showed how the partnership had grown from producing visual content to building practical engagement tools that supported the project at key stages. Tony sums up the role [V-Ray](https://blog.chaos.com/video-tutorial-get-started-with-real-time-rendering-in-v-ray?hsLang=en) played: "Bradfield City Center represents a significant new chapter for Western Sydney. Our role is to help people experience that future early, understand the thinking behind it, and take part in the journey as the city develops. V-Ray has given our team the quality and flexibility to bring that vision to life across every stage of the project."   ## **Try V-Ray on your next large-scale project** Arterra Interactive's work on Bradfield City Center shows how V-Ray handles city-scale scenes, keeps visuals consistent across aerial and street-level views, and absorbs design changes without forcing a rebuild. If your studio works on masterplans, precincts, or infrastructure, [start a free V-Ray trial](https://www.chaos.com/vray) and get started on your own projects. ### Ready to try Chaos products? Start your free trial today and explore all features. [Start Free Trial](https://www.chaos.com/free-trial) Share [mailto:?subject=How%20Arterra%20Interactive%20Used%20V-Ray%20to%20Visualize%20Australia's%20First%20New%20City%20in%20a%20Century&body=How%20Arterra%20Interactive%20Used%20V-Ray%20to%20Visualize%20Australia's%20First%20New%20City%20in%20a%20Century%20https://blog.chaos.com/arterra-interactive](mailto:?subject=How%20Arterra%20Interactive%20Used%20V-Ray%20to%20Visualize%20Australia's%20First%20New%20City%20in%20a%20Century&body=How%20Arterra%20Interactive%20Used%20V-Ray%20to%20Visualize%20Australia's%20First%20New%20City%20in%20a%20Century%20https://blog.chaos.com/arterra-interactive) [Visualization](https://blog.chaos.com/tag/visualization) [V-Ray](https://blog.chaos.com/tag/v-ray) [Case studies](https://blog.chaos.com/tag/case-studies) Dinnie Muslihat Dinnie manages the Chaos blog, where she publishes practical guides, industry insights, and inspiring projects for architects, artists, and designers. Have an idea for an article? Get in touch at blog-editor@chaos.com. ## Related Articles ### [November 10, 2026 How Arterra Interactive Used V-Ray to Visualize Australia's First New City in a Century Dinnie Muslihat  •  5 min read Read more](https://blog.chaos.com/arterra-interactive) ### [November 5, 2026 V-Ray 7, Update 5: Easier to Use & More Powerful Than Ever Dinnie Muslihat  •  8 min read Read more](https://blog.chaos.com/v-ray-7-update-5?hsLang=en) ### [November 3, 2026 The Hidden Costs of Switching Rendering Software, and a Framework for Getting it Right Ana Savova  •  10 min read Read more](https://blog.chaos.com/switching-rendering-software-costs-and-transition-guide?hsLang=en) [Visit the blog for more articles](https://blog.chaos.com) ## Subscribe to Our Blog Get the best tips and articles delivered straight to your inbox! Subscribe to our newsletter. Learn all about the latest news, company updates and recommended content, cherry-picked for you. 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